Vision:

Excellence in Tourism, Cultural and Religious Studies in 2026.

Mission:

The Mission based on Vision before as below:
1. Developing Tourism Science based on Culture and Religion.
2. Develop learning activities by utilizing the latest Information Technology.
3. Carry out research in the field of Cultural and Religious Tourism in collaboration with Tourism, customary and religious institutions.
4. Produce scientific publications in the Tri Dharma Perguruan Tinggi .
5. Produce professional human resources.
6. Collaborating with Alumni, Tourism Institutions, traditional village (adat) and religions in community service applications.